Science communication needs to have two components: the transmission of basic knowledge to society and discussions of societal issues. The first of these components was addressed with a series of videos produced with the collaboration of a Non-Profit Organization devoted to this practice: [http://masciencia.org/ Más Ciencia por México]. In these videos, we attempt to explain through fun and thought-provoking visual images the history, methodology, achievements and expectations of Synthetic Biology, Genetically Modified Organisms, and Genomic Sciences.

These videos help us to achieve the first part of the communication process: sending the right information to the general public. Additionally, the videos are being used as break bumpers in the official video podcast of the [http://acmor.org.mx/ http://acmor.org.mx/