Team:Groningen/market research

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The Food Warden sticker, containing our modified <i>Bacillus</i> bacteria, could be perceived as a potential product. Therefore, we decided to conduct a market research survey, where we ask the respondents questions about their general food habits and if they would be interested in Food Warden as a possible product on the market. We also ask if they consider using a GMO-containing sticker next to food as safe. We used the <a href="http://students.sgizmo.com/" target="_blank">surveygizmo</a> survey engine for this task.
The Food Warden sticker, containing our modified <i>Bacillus</i> bacteria, could be perceived as a potential product. Therefore, we decided to conduct a market research survey, where we ask the respondents questions about their general food habits and if they would be interested in Food Warden as a possible product on the market. We also ask if they consider using a GMO-containing sticker next to food as safe. We used the <a href="http://students.sgizmo.com/" target="_blank">surveygizmo</a> survey engine for this task.
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Revision as of 22:21, 25 September 2012





Market research



The Food Warden sticker, containing our modified Bacillus bacteria, could be perceived as a potential product. Therefore, we decided to conduct a market research survey, where we ask the respondents questions about their general food habits and if they would be interested in Food Warden as a possible product on the market. We also ask if they consider using a GMO-containing sticker next to food as safe. We used the surveygizmo survey engine for this task.

The respondents

Click to download full survey report