Articles

Articles about the whole project

"Laborwelt.de" is an online magazine that focuses on scientific issues. We cooperated with them and they gave us the opportunity to post about the progress of our project every week on their Facebook page (1000 likes). We made more than 12 post to inform the readers about our work in the lab and other events. You can take a look at their page Laborwelt.de. "Laborwelt" is a also a print magazine in Germany. It is published every quarterly with a run of 20,000 copies.

"Jetzt.de", a part of the "Sueddeutsche Zeitung" (very popular newspaper in Germany), wrote an article about us and iGEM. It is the biggest online youth magazine in Germany that has monthly more than 400,000 users and 1,000,000 visitors. Here you can read the article (page 4) [http://jetzt.sueddeutsche.de/texte/anzeigen/544866/4/1#texttitel]. In the article projects of young scientists are described. Our project is headed "The Miracle Yeast" and it tells about us and what we want to do. Besides we are the only iGEM Team mentioned in this article.

"biotechnologie.de" is another popular scientific homepage in Germany. It belongs to the Federal Ministry of Education and Research. In the context of the "Action Day" of all German iGEM Teams a detailed article was published about iGEM and every German iGEM Team [http://www.biotechnologie.de/BIO/Navigation/DE/root,did=153818.html].

Last but not least our project was presented on the homepage of the Technische Universität Munich [http://portal.mytum.de/ccc/newsletter/studierende/2012_03/02/]. Besides the article was also added to the newsletter which was sent to all students of the university. The pictures of us with traditionally Bavarian clothing were made by a professional photographer of the TU Munich.

Articles about the panel discussion

This article published on September 20th, 2012, gives a short summary about our panel discussion [http://www.merkur-online.de/lokales/freising/widerstand-gegen-gruene-gentechnik-waechst-weiter-2510648.html]. It states that the green biotechnology is controversial, but the red biotechnology is rather accepted in Germany. But it also mentions that there were many supporters of green biotechnology at the discussion and that most of the invited guests supported it too. In general the whole event was really informative and enjoyable. One of the participants of our panel discussion, Peter Warlimont (SPD), wrote about his impressions of the evening [http://www.peter-warlimont.de/index.php?nr=46952&menu=1]. He is still rather skeptical about green biotechnology, but honors the enthusiasm of the students and scientists.

Most of our publicity was done on the Internet, mainly on Facebook. The reachout of this social network is larger than any other. That's why we used it for contacting the populace. During our main working time in August over 9000 people were reached by our posts. Besides our homepage was an important information source and other iGEM teams followed us mainly on twitter. A blog completed our "Public Relation" work. We had around 1000 page views in 4 months. All in all it is to say that we were present on a broad range of social media to have a big reachout.

Facebook

88 people liked our Facebook page. In one week (20th to 26th August) we reached 9046 people by our account. In the picture below you can see the statistics of our Facebook page. The blue line represents the number of people we reached, the green one the number of people who talked about us and the purple line stands for the number of our posts. The number of friends of fans is 23524. These are the people who could see our posts when they open up their facebook profile.

In the picture above you can see that our "reachout" is splitted up by gender and by age. We reached more men (down) than women (top) and people between 18 and 34 years were mostly reached.

Blog

Besides we had a blog.[http://tum-igem2012.blog.de/]

Here you can see the statistical overview. All in all we had 433 visitors from May to September and 989 page views in general. This shows that our visitors wanted to be kept up-to-date and read our blog regularly. We honored this by writing a comment at least once a week.

Report on our Panel discussion

Many weeks before the panel discussion we did a lot of advertisment for this event. That's why articles were published on the homepage of the TUM [http://www.wzw.tum.de/index.phpid=189&tx_ttnews%5Btt_news%5D=418&cHash=966e4554a85d97bee8ae1d7d5c0c3d9] [http://www.wzw.tum.de/fachschaften/biowiss/home/] and on extern pages. [http://www.m4.de/der-cluster/datenbanken/termindatenbank/details/8490.html?tx_biomdatabaseconnection_calendarevent%5Bis_search%5D= m4] for example is a Munich Biotechcluster combining Industry, Science, Medicine and the Cluster Management. On the website of m4 the Biotechnology branch of Munich is represented. The same article was posted on the website of the LMU, because they worked together with us on the action day [http://www.uni-muenchen.de/aktuelles/news/2012/aktionstag_igem.html]. Of course we also posted an event on Facebook to invite people [1].

This is the offical invitation:

Homepage

Our homepage informs about all main aspects of our project. Besides there are the links to our information "channels" and the outline of the project and general information about iGEM is shown. Of course our sponsors are listed there, too. And last but not least you can find many interesting links, for example a very good article about iGEM in a German magazine.

[http://www.igem2012.de/]

Headline of our website

Twitter

Being consequent and choosing mainly online media for our representation we do have a twitter account. We have all in all 109 followers. Besides that we tried to really stay updated here and had 119 tweets during our project.
We followed mainly the other iGEM Teams to stay updated about their progress. So we are informed about what they are doing and if they need any help or if we can join them by a human practice event. Besides that it was a way of communication between the teams and of course sometimes inspiration.

Twitter heading

Sources

• http://www.biocom.de/fileadmin/PDF/Mediainfo_2012_de_low.pdf
• http://sz-media.sueddeutsche.de/de/online/jetztde-online.html
• http://www.biotechnologie.de/BIO/Navigation/DE/Service/impressum.html