The Survey

Our human practices portion consists of a study concerning relationships among awareness, education, and approval of different genetically modified products. e.g. Do people care whether cotton is genetically engineered as much as food? The survey results were collected online as well as our shoppe at Atlantic Antic from volunteers off the street. Take the survey yourself!

Methodology

• 10 item web survey regarding genetically modified (GM) products:
  • Awareness that GM food and cotton are sold (2 items).
  • Approval for GM food, clothes, fuel and medicine (4 items).
  • Perceived safety of GM products (1 item).
  • Age, gender and education (3 items).
• Respondents were recruited by a survey research firm using email and online advertising, and through social networks.
• Most respondents received $0.50 to a charity or the chance to win $100 in an online sweepstakes.
• Survey administered the week of 9/21/12.

Sample Overview

• National sample, including more than 50 U.S. metro areas.
• 37 percent response rate, 168 usable responses.
• Gender - 50.6 percent male, 49.4 percent female.
• Age:
  • 17 or younger â�� 3.0 percent.
  • 18 to 34 â�� 23.8 percent.
  • 35 to 49 â�� 28.6 percent.
  • 50 to 64 â�� 34.5 percent.
  • 65 or older â�� 10.1 percent.
• Education:
  • Some High School â�� 1.8 percent.
  • High School Diploma â�� 10.7 percent.
  • Some College â�� 19.0 percent.
  • College Degree â�� 33.9 percent.
  • Graduate Degree â�� 34.5 percent.

Summary

• Product type, gender, awareness all affect approval for GM products.
• Increasing GM awareness primarily influences undecideds.
• Age and education showed no significant effect.
• Results are 95 percent confidence +/- 7.5 percent.
• Further research needed to examine the mechanism affecting approval. We believe perceived risk versus reward and emotions of disgust and fear are likely drivers.