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From 2012.igem.org

Open Day

The Macquarie University Open Day on September 8 gave us an excellent opportunity to raise awareness of our project in the wider community. To take advantage of this, we developed an interactive exhibit where members of the public could learn about what we are seeking to do. We also aimed to challenge any negative connotations held by members of the public about synthetic biology and gene cloning, and the applications of these techniques.

We identified three main groups who would be our likely audience:

1. Senior high school students who were considering Macquarie University for tertiary study;

2. Parents and adult members of the public who were accompanying their children or considering postgraduate study;

3. Younger children who were accompanying family members.

In order to communicate effectively with each of these groups, we coordinated a range of activities that served to educate our audience about the field of synthetic biology and our project in particular.